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New Hilton retail development runs logo design competition

Hilton Siding Shopping Centre

An artist’s impression of what the Hilton Siding Shopping Centre will look like. Graphic: Supplied

Meander Chronicle Reporter

The developers of the new Hilton Siding Shopping Centre have begun transforming the vacant plot on 1 Park Lane (corner of Park Lane and Hilton Avenue), Hilton, by cutting down invasive species.

As Phase 1 construction begins, the developers, Shift Capital, are running a logo design competition, challenging the public from the picturesque Midlands town and surrounds to submit a logo design for the new centre. The winner (entrants must be locals) will take home bragging rights to the centre’s branding as well as a prize package (worth R5000) curated from local businesses:

Karkloof Canopy Tours for 2;
R300 voucher for The Station Coffee Shop;
R300 to spend on pampering treatments at Dragonfly Nails & Beauty;
A biltong hamper from KZN Game Meat;
Veldskoens (or another product to of the same value) from Boet & Betty;
1 week’s meal delivery from Tastebox for 2;
A sweet hamper from Chocolate Sensations;
A hamper of sustainable living items from Living It Green;
and R1000 cash!

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With the Hilton Siding Shopping Centre, Shift Capital is intent on creating a convenient, safe shopping and lifestyle experience for the growing Hilton community, catering for the future while respecting and protecting Hilton’s heritage. Getting locals involved in the logo design competition represents the developers’ intention to become further entrenched in the local community.

Nic McSeveney. Picture: Supplied

“As a past pupil of Cowan House and Hilton College, I have a strong affinity for the Hilton village. My family and I recently moved to the area, and we will be moving our Shift Capital Head Office to the Hilton Siding location,” says Nic McSeveney, Shift Capital’s MD. He continues: “In terms of our own family business (Shift Capital), Hilton Siding is set to become our flagship development, setting the standard for what we can do. It’s a project very close to our hearts.”

Convenient and affordable

Covering 3884 square metres and located on the busiest section of Hilton Avenue, Hilton Siding aims to become one of the growing village’s most convenient and affordable shopping spaces. The land has always been zoned for commercial purposes, but has remained undeveloped and has become an area of urban decay.

With an expected opening date of December 2021, Hilton Siding will be anchored by a new FreshX concept Checkers, a Clicks pharmacy, Seattle Coffee, and family favourites like Nando’s and Ocean Basket. The centre will provide an affordable one-stop-shop for a parent or professional’s daily needs, right on their way to school or work.

Old railway line

The design and architecture incorporate elements from the old railway line, paying homage to Hilton’s heritage. The starting point has been to respect the history of the site and that it used to host railway lines. The architecture uses Corten steel elements, I-beams with aged brickwork, and industrial style steel doors and windows to achieve a “railway station” feel. Some of the original steel arch elements will also be used as design features.

If you fancy your chances of grabbing a spicy looking prize valued at about R5000, better start designing. Picture: Unsplash/Kelly Sikkema

The centre is more than just a shopping destination – the covered walkways, promenade, amphitheatre and open spaces lend themselves to gatherings such as picnics, fitness events, performances, markets, heritage tours or a place to simply chill out while enjoying the outdoors with family and friends.

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**To stand a chance to win the design competition, get your entries in before November 30, 2020!

The winning logo design will feature prominently on the building itself, and on all Hilton Siding documents, marketing material, the website, social media accounts, and anywhere the brand name is mentioned.

The Shift Capital developers say they look forward to seeing the creative talent “hidden” in the Hilton area.

Logo Design Competition Details

*The competition is open to Hilton residents and surrounds (home address must be within 20km of Hilton central).

*No need for fancy graphic design software – simple sketches will be accepted and professionally digitalised.

*The logo should take into account the Hilton Siding values:

Conscious (of natural and cultural heritage).

*Submissions must be e-mailed (with the designer’s contact details) to before November 30, 2020.

*Full Ts & Cs available on the Hilton Siding Facebook Page

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