Hluhluwe farmer PJ Hassard the new president of Kwanalu

Kwanalu leaders, from left to right, Andy Buchan (vice-president), Phenias Gumede (vice-president), Sandy La Marque (CEO) and new Kwanalu president, Peter John Hassard. Picture: Supplied

Well-respected Hluhluwe game and cattle farmer Peter John Hassard has been elected the president of the KZN Agricultural Union (Kwanalu) after the resignation of Jozini cotton and vegetable farmer Phenias Gumede.

Gumede stepped down as president after his appointment as the vice-president of the Southern African Confederation of Agricultural Unions (Sacau) earlier this year. Gumede also serves as vice-president of Agri SA, vice-president of Cotton SA and is on the Board of the LIMA Rural Development Foundation and the South African Cotton Producers Organisation. Gumede will continue to support Hassard as vice-president of Kwanalu, together with Greytown farmer Andy Buchan.

PJ Hassard.

“Phenias’ commitment to organised agriculture is a massive asset to KZN agriculture and we thank him for his selfless service representing KZN farmers and rural land users, not only at top levels in South Africa, but now also internationally,” said CEO of Kwanalu, Sandy La Marque.

“We are delighted to have such a committed and well-respected farmer of PJ’s calibre take over the reins at such a pivotal time in agriculture in our country,” she said.

Kwanalu boosts women’s farming network

Hassard, a respected and trusted leader among both his fellow Hluhluwe farmers and the local Hluhluwe community, together with his father, Peter Hassard, a former president of the KZN Rugby Union, runs a hunting outfitting company called Silversands Safaris in Hluhluwe. Hassard also farms between 1500 and 1800 head of beef cattle on their 7000 ha family game farm, which dates back to 1919. PJ is the fourth generation Hassard to farm the land.

Eston farmers in food hampers drive

Hassard is also chairperson of the Hluhluwe Farmers Association, vice chairman of the KZN Red Meat Producers Organisation, Director of the Zululand Conservation Trust and serves on the Hluhluwe Land Forum.

Hassard believes there is a bright future for agriculture in SA. Picture: Annie Spratt on Unsplash

“It is an unbelievable honour, and I look forward to the support of every farmer, big or small, to keep Kwanalu a leading agricultural union in South Africa. My goal as president is to make sure that all farmers are on the same page, as together we are much stronger, even if we have different views and outlooks. There must be a common focus for the entire sector,” said Hassard of his appointment.

He continued, “There is a big future in agriculture in South Africa and if we are prepared to work hard, be honest and have integrity, there are lots of opportunities for all involved in the sector”.

For more info visit


Leave a Reply

Your email address will not be published. Required fields are marked *





Festive events: it’s happening in the Midlands