The Birth of a New Adventure
Welcome to the world of Nottingham Road and bordering hamlets.
Notties Escapes and Other Adventures began in May 2013, and is the brain- child of new Chairman Craig Clay-Smith who has developed and manages the brand execution and marketing strategies. He is still actively running a prominent Kwazulu-Natal Advertising & Marketing Communications Group (24 years) and brings a wealth of experience to the region, all of which is provided pro bona by his agency to our association. We trust that the rejuvenation and re-positioning of the Nottingham Road tourism brand is generating renewed interest and enthusiasm amongst members. It’s encouraging to know that in February we started with only 6 members and now have over 70!
Craig is supported by a voluntary committee comprising of Dave Mason – Vice Chairman, Juanita Greyvenstein – manages Marketing & Secretarial, and Treasurer Cindy Oldfield.
Muhle Zondi is being trained in office administration and Ann McLeod is doing a wonderful job networking and introducing new members while exploring event opportunities, supported by our marketing Agency The Flagship.
Our mission is to position our region as the perfect weekend and holiday getaway, promoting all the intrinsic values that the midlands has to offer, with the perfect country experience enhanced by the convenient location and access from any part of the province. Our new positioning statement “Take a break” is set to become the pillar of our new ad campaign, which will be launched with the help of brand sponsors and media partners.
Notties Escapes & Other Adventures has now personally visited each and every tourism member, in order to be able to make sound tourism recommendations regarding the appropriate places for one to stay, based on each personal requirement. We are not a reservations office and do not seek commissions for referrals. Our vision is to be a united tourism community, equally promoting our unique experience across all members be it accommodation, hospitality, dining, arts & crafts, the butcher, baker or candlestick-maker. Join us on this wonderful adventure as we proudly re-establish Notties Escapes & other adventures as the ideal getaway for all family ages, groups or company events.