Sunflower Fund seeks the hero within
End slacktivism, make a difference
Bone Marrow Stem Cell Donation and Leukaemia Awareness Month is commemorated each year from August 15 to October 15.
With very little focus and fanfare around this very important topic, The Sunflower Fund is on a mission to find the superhero hiding inside regular South Africans, who can make a difference through a small gesture of support.
In the picture, above: Caitlyn James, Christopher James, Abigail Johnston, and Thandulwazi Tshisa, show their support for the Sunflower Fund.
The fight against leukaemia and other blood diseases is all about you, your family, friends, peers and the community, the fund said in a press release. “You can do something to make a difference to patients needing a blood stem cell transplant. The action is simple: Purchase your TOPE (Tube of Hope) and celebrate Sunflower Day.”
A TOPE is an appealing, trendy and multi-purpose accessory which can be worn as a headband, mask, scarf, cap or arm band. They will be available for R30 each at Pick n Pay stores across the country, selected independent pharmacies or online at Zando during August and September 2018.
Message of hope
“We are very excited about this year’s design, which comes in six vibrant colours, with an introduction of a grey option and inspired by a message of hope” says Alana James, The Sunflower Fund’s CEO .
“We hope to see everyone wearing their TOPE on Sunflower Day in support of our patients and survivors and to raise awareness about the very important and urgent topic of blood stem cell donation.”
The theme of this year’s campaign is “There is a hero is all of us”, she said. The campaign aims to energise South Africans and get them engaged around a simple action. Just choosing to do something for someone else and expecting nothing in return brings out the hero in all.
The Sunflower Fund will again be running their schools’ competition. “Youngsters across SA are able to play their part by helping us to raise funds and awareness about the need to recruit donors for stem cell donation” added James.
“I love our Sunflower Day campaign; the social media engagement and the support from our partners, patients and communities is truly inspiring but most importantly, it also serves as a reminder to the nation of one of our very critical goals: to ensure that South Africa has an ethnically diverse source of potential blood stem cell donors, who are committed to help save lives”, she added.
Blood diseases do not respect age, gender or race and the patients impacted come from a broad age spectrum and all race groups. Funds raised will offer the hope of life to patients in need of a life-saving blood stem cell transplant. All monies raised goes towards recruiting donors to fund’s blood stem cell registry.
You can further support the campaign, by downloading collateral for posters and social media from The Sunflower Fund’s website.
You can also help The Fund with financial contributions to assist the fundraising efforts for the tissue-typing test costs and the patient support fund. Visit www.sunflowerfund.org.za to make a quick and easy cash donation.