Marketing in Denmark is different

underground pic original

An April fool in Denmark, regarding Copenhagen’s new subway. It looks as if one of its cars had an accident, and had broken through and surfaced on the square in front of the town hall. In reality, it was a retired subway car from the subway of Stockholm cut obliquely, with the front end placed onto the tiling and loose tiles scattered around it. Note the sign “Gevalia” and the accident site tape with the words “Uventede gæster?” (unexpected guests?). Gevalia coffee’s advertising featured various vehicles popping up with unexpected guests. (source -Lars Andersen)