Green Map for the Midlands
Verdant Life – KZN Midlands Sustainability Forum has begun an exciting plan to boost sustainability practices in the area, rehabilitate and preserve biodiversity and ecosystem services while also creating jobs in the green economy. N3TC are delighted to support this initiative which is changing the ‘business as usual’ approach towards a more sustainable one and offering an opportunity to demonstrate the extent to which their investment helps reduce the carbon footprint along the N3 Green Corridor.
The Green Map movement was born out of the Rio Earth Summit in 1992 which sought to provide ways of localising environmental action. Since 1995, the Green Map System (GMS)
has engaged over 850 communities in 65 countries with 31,000 locally sourced and moderated sites in mapping green living, nature and culture. Funky, adaptable and easy to use green-themed icons enable communities to create Green Maps of their everyday spaces.
The target audience for the Green Map is two-fold: those who want to receive information on sustainability through Blog posts, newsletters, and social media platforms and Go Green Guides; and those members who receive marketing benefits from demonstrating their sustainability initiatives through listings and interaction through the website. The challenge is how to reach people who are not yet on the sustainability journey and to make the Green Map attractive enough to convince them to ‘hop on board’ and start to implement change at home, school, work and play. The Green Map will inspire and challenge people to make the shift towards planet friendly lifestyle choices, by demonstrating that despite the dire state of the environment, sustainable living is achievable.
Most of the work on the Green Map is voluntary at present. This presents an exciting opportunity for organisations to join N3TC to fund the establishment of the Midlands component, collaborating with committed partners towards developing a SA Green Map Brand which would be the first port of call for anyone seeking green information and advice across the country.
Keen to join the Green Team? www.sustainabilityforum.wordpress.com
www.facebook.com/KznMidlandsSustainabilityForum twitter: VedantLifeKZN or contact Karen at 083 235 8628